Skip to content
Pallets of packaged goods inside a warehouse

What we do

From import to the retail shelf.

We handle the practical work of getting food and beverage products to Iraqi consumers. Each activity below is carried out with our own teams and assets.

01

Import and distribution

We bring food and beverage products into Iraq and distribute them through our regional centres to customers across most governorates.

  • Distribution from regional centres in most governorates
  • Coverage from the north of Iraq to the south
  • Head office oversight from Baghdad
02

Warehousing and storage

We own a large number of sizeable warehouses for storing and preserving food products. They are spread to match the way we work, close to demand in most regions of Iraq.

  • Large warehouses dedicated to food products
  • Spread across most regions of Iraq
  • Positioned to support regional distribution
03

Transport and fleet

Our fleet runs from heavy transport to local delivery. 133 distribution vehicles are stationed in 14 governorates according to commercial importance and population density.

  • 133 distribution vehicles in 14 governorates
  • 19 refrigerated trucks and trailers for moving goods
  • Dedicated vehicles transporting staff to our sites in each governorate
04

Sales, promotion and market development

A specialised team handles distribution, promotion and sales throughout Iraq, building and maintaining a brand's presence with customers in each governorate.

  • Dedicated distribution, promotion and sales staff
  • Present in every part of Iraq
  • 262 employees across our centres
05

Brand representation and commercial agencies

Through Al-Radhi Group we hold commercial agencies for foreign brands, so we understand what representing a brand in Iraq involves, from import to the shelf.

  • Agencies for the Tropix and Mizo juice brands
  • Experience in juices, dairy and confectionery
  • A single local point of contact for the brand owner
06

Manufacturing experience

We have experience manufacturing some food products and juices, and the group operates its own plant for producing and bottling juices and soft drinks in Karbala.

  • Juice and soft-drink bottling plant in Karbala
  • Run independently, with its own staff, vehicles and accounts
  • Our own brands on the market: Mr. Radi, Laban Erbil and Tutu

Categories we know best

We also have hands-on experience manufacturing certain food products and juices.

  • Juices
  • Soft drinks
  • Confectionery
  • Baked goods and pastries
  • Ice cream

Have a product for the Iraqi market?

Tell us what you make and where you want to grow. We will review the fit with our network and categories.

Explore partnership options