Our market
Iraq is where we live and work.
Our network reaches from Nineveh and Erbil in the north to Basra in the south, with the largest operations in Baghdad and Basra.
The Iraqi market
A large, young consumer market with steady demand for food and beverages.
Iraq has eighteen governorates and a population spread across major cities and smaller towns. For a brand arriving from abroad, the challenge is rarely demand. It is getting products stored, transported and sold consistently across a large country. That is the work we do.
- Years in the Iraqi food trade
- 15+
- Employees across Iraq
- 262
- Distribution vehicles
- 133
- Governorates with a local fleet
- 14
- Refrigerated trucks and trailers
- 19
Distribution network
Distribution fleet by governorate
Figures show the distribution vehicles stationed in each governorate, 133 in total. In addition, 19 refrigerated trucks and trailers move goods across the network.
| Baghdad | 45 | |
|---|---|---|
| Basra | 30 | |
| Maysan | 12 | |
| Diyala | 8 | |
| Karbala | 6 | |
| Babil | 6 | |
| Dhi Qar | 4 | |
| Wasit | 4 | |
| Najaf | 4 | |
| Kirkuk | 4 | |
| Muthanna | 4 | |
| Erbil | 2 | |
| Nineveh | 2 | |
| Anbar | 2 | |
| Total distribution vehicles | 133 | |
Boundaries: geoBoundaries (CC BY 4.0)
Market understanding
What 15 years in the market have taught us
Coverage follows demand
We allocate vehicles by commercial importance and population density, which is why our largest fleets are in Baghdad and Basra.
Local presence matters
Regional centres in governorate capitals let us manage storage, delivery and customer relationships close to the market.
Storage close to customers
Our warehouses are spread to suit work across most regions, keeping stock near the customers it serves.
Category depth
Our strongest experience is in juices, soft drinks, confectionery, baked goods and ice cream.
Partner with us
Looking for a distribution partner in Iraq?
We welcome conversations with manufacturers, exporters and brand owners in food and beverages. Tell us about your products and we will come back to you.