About us
An Iraqi trading company built on market experience.
We connect food and beverage producers with consumers across Iraq, using our own warehouses, vehicles and sales teams.
Company overview
Who we are
Ard Alasharat for General Trading Co. is an Iraqi company headquartered in Baghdad, working in general trading and commercial agencies. We trade in food and beverages, principally juices, soft drinks, confectionery, baked goods and ice cream, and distribute them through a network we own and operate.
Our experience of the Iraqi market goes back more than 15 years. Today our work covers the chain between a manufacturer and the retail shelf: importing, storage, transport, promotion and sales. We have also gained experience manufacturing some food products and juices, which gives us a practical understanding of production as well as trade.
Our approach
“A brand succeeds in Iraq when it is consistently available, properly stored and actively sold.”
That is why we invest in the physical side of distribution — warehouses, vehicles and people — and keep it under direct management from our head office.
Vision
To be the partner international food and beverage brands choose first when they enter or grow in Iraq.
Mission
To give our partners dependable, nationwide access to Iraqi consumers through our own warehousing, transport and sales network, managed with clear oversight from Baghdad.
Values
What guides our work
Reliability
Keeping products moving and commitments met in every governorate we serve.
Market knowledge
More than 15 years in the Iraqi food trade inform how we store, place and promote products.
Accountability
Central management and accounting in Baghdad give partners one point of responsibility.
Long-term partnership
We look for relationships that grow over years, not single shipments.
Organisation
How we are organised
- Head office, Baghdad
- Supervises all branches and centres through a central accounts department.
- Regional centres
- Located in governorate centres, managing local storage and distribution.
- 262 employees
- Running our centres, warehouses and distribution across the provinces.
- Al-Radhi Group
- A group of 5 companies, including commercial agencies and a bottling plant in Karbala.
Partner with us
Looking for a distribution partner in Iraq?
We welcome conversations with manufacturers, exporters and brand owners in food and beverages. Tell us about your products and we will come back to you.